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Nowadays, companies need to have the possibility to anticipate market requirements without the risk of producing products for which there is no demand. They need to avoid filling up the warehouses and bearing additional costs. In predicting the demand the planner’s experience as well as unpredictable market events are involved. An accurate historical trends study is absolutely necessary. Such elements as seasonality as well as strategic and market goals are to be considered in all analyses in order to optimise production planning. Thanks to BI tools the planners get help in order to make decisions, they understand better the real situation on the market and therefore optimise production efficiency (substantially reducing queues) and also reduce waste (avoiding overproduction), at the same time not loosing market opportunities due to lack of financial means.
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