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Planning marketing activities is indispensable, although it may be time consuming. It may become a hazard and calculating the results of various campaigns may appear to be difficult. Selecting the segments or a cluster to aim at, deciding about the message, positioning your brand and/or product cannot be an intuitive decision, but it must result from connection and analysis of many market, socioeconimic,anthropological, geographical, historical, and many other factors. BI proves to be irreplaceable in order to make an analysis giving secure results without wasting time and money.
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